Michael Gaigg: Über UI/UX Design


The 4 Questions of Strategy

Posted by Michael Gaigg

4 steps of strategy

Just described 'strategy' to a consultant and thought to share my awesome whiteboard drawing 😉

The 4 questions of defining strategy are:

  1. Where am I now?
  2. Where do I want to go?
  3. How do I get there?
  4. How do I define success?

The success criteria is crucial. It's the metric for any decision you need to take along the way, it will help you determine which design is 'better'.


Secret of Pixar’s Success [Link]

Posted by Michael Gaigg

Secret of Pixar's Success

Secret of Pixar's Success

A friend of mine sent me this link to an article called The Secret Of Pixar’s Success (How to make great movies and billions of dollars) by Helen O'Hara.

Lessons learned

Besides being an interesting and worthwhile read I'd like to share my lessons learned and how they can apply to web design:

  • Innovate (basically: use new technology when the time is right and only when it’s absolutely necessary but continuously try solving real problems, not inventing fictitious ones)
  • Genius (have a great team)
  • Keep learning (Field studies 😉
  • Fail early and often (Prototyping)
  • Advice (Heuristic evaluation, expert reviews)
  • Don’t be afraid of failure (should be part of the company culture to be successfully applied)
  • Share (should also be part of company culture, but mostly isn’t)

World Usability Day 2009

Posted by Michael Gaigg

Today is World Usability Day (check out events in your area)!

What is World Usability Day?

"World Usability Day was founded in 2005 as an initiative of the Usability Professionals' Association to ensure that services and products important to human life are easier to access and simpler to use. Each year, on the second Thursday of November, over 200 events are organized in over 43 countries around the world to raise awareness for the general public, and train professionals in the tools and issues central to good usability research, development and practice."

"It's about making our world work better. It's about "Making Life Easy" and user friendly. Technology today is too hard to use."

A word about Usability

Usability is well-defined but often simply summarized in three key questions:

  • Who are your users?
  • What are their goals?
  • How can you help them achieve those goals?

Another Key Question to Ask

Today and here I want add another key question that businesses need to ask themselves:

  • What is the business reason for supporting this goal (=task)?

Without asking this question it's really hard to generate revenue and being successful in both, terms of business and metrics to evaluate success. As a side-note: It also gets more difficult to sell the benefits of Usability and it's methodologies to stakeholders.