Michael Gaigg: Über UI/UX Design

29Jul0

What is Good Design?

Posted by Michael Gaigg

Let's start with a warming up exercise: Which of these 2 examples do you think is the best design? A, the airplane cockpit of an A380? Or B, the all-too-familiar Google interface?

19Mar0

The 4 Questions of Strategy

Posted by Michael Gaigg

4 steps of strategy

Just described 'strategy' to a consultant and thought to share my awesome whiteboard drawing 😉

The 4 questions of defining strategy are:

  1. Where am I now?
  2. Where do I want to go?
  3. How do I get there?
  4. How do I define success?

The success criteria is crucial. It's the metric for any decision you need to take along the way, it will help you determine which design is 'better'.

26Jun0

Highlights of Week 25/2011

Posted by Michael Gaigg

12Apr0

Implications of the Inability of Users to Search Effectively

Posted by Michael Gaigg

Jakob Nielsen outlines in his latest alertbox newsletter (http://www.useit.com/alertbox/search-skills.html) the inability of users to search effectively.

Findings

My colleague Neal Dinoff, Esri Usability Lab Manager, summarized the article and outlined Jakob Nielsen's core findings:

  • People (even highly educated people) have remarkably poor search skills.
  • Once they head down a keyword path, no matter how fruitless, they seldom change their search strategy
  • Users will enter search terms into any open text field with no understanding of whether they are searching the whole site, the World Wide Web, or only a discreet section of the site.
  • Users are overconfident in the reliability of results.
  • Almost no one uses Advanced Search. When they do, they use it incorrectly.

Lessons

Neal continues to conclude lessons for our search design:

  • Don't assume that advanced search will help your website; you might build such features, but people will use them only in exceptional cases.
  • Spend the vast majority of your resources on improving regular search (simple search).
  • Design for the way the world is, not the way we wish it were. This means accepting search dominance, and trying to help users with poor research skills.

Implications

I believe more implications can be deducted:

  • Curate (make sense of) content (!!!):
    • Aggregate (most relevant in one location)
    • Distill (more simplistic)
    • Elevate (identify and describe trends/insights)
    • Mashup (create new points of view based on multiple sources)
  • Every page is a potential landing page, so help user to:
    • Locate themselves (titles)
    • Provide context (the bigger picture)
    • Find the content/functions they were originally looking for
    • Navigate further (well thought-through navigation architecture + good links + meaningful footer links)
  • Create pages so that they can be found through:
    • Search Engine Optimization (metatags, headings, etc.)
    • Write in the language of your users, that’s how they will search

What are your Experiences?

4Oct0

Highlights of Week 39/2010

Posted by Michael Gaigg