Michael Gaigg: Über UI/UX Design

19Mar0

The 4 Questions of Strategy

Posted by Michael Gaigg

4 steps of strategy

Just described 'strategy' to a consultant and thought to share my awesome whiteboard drawing 😉

The 4 questions of defining strategy are:

  1. Where am I now?
  2. Where do I want to go?
  3. How do I get there?
  4. How do I define success?

The success criteria is crucial. It's the metric for any decision you need to take along the way, it will help you determine which design is 'better'.