Michael Gaigg: Über UI/UX Design

12Apr0

Implications of the Inability of Users to Search Effectively

Posted by Michael Gaigg

Jakob Nielsen outlines in his latest alertbox newsletter (http://www.useit.com/alertbox/search-skills.html) the inability of users to search effectively.

Findings

My colleague Neal Dinoff, Esri Usability Lab Manager, summarized the article and outlined Jakob Nielsen's core findings:

  • People (even highly educated people) have remarkably poor search skills.
  • Once they head down a keyword path, no matter how fruitless, they seldom change their search strategy
  • Users will enter search terms into any open text field with no understanding of whether they are searching the whole site, the World Wide Web, or only a discreet section of the site.
  • Users are overconfident in the reliability of results.
  • Almost no one uses Advanced Search. When they do, they use it incorrectly.

Lessons

Neal continues to conclude lessons for our search design:

  • Don't assume that advanced search will help your website; you might build such features, but people will use them only in exceptional cases.
  • Spend the vast majority of your resources on improving regular search (simple search).
  • Design for the way the world is, not the way we wish it were. This means accepting search dominance, and trying to help users with poor research skills.

Implications

I believe more implications can be deducted:

  • Curate (make sense of) content (!!!):
    • Aggregate (most relevant in one location)
    • Distill (more simplistic)
    • Elevate (identify and describe trends/insights)
    • Mashup (create new points of view based on multiple sources)
  • Every page is a potential landing page, so help user to:
    • Locate themselves (titles)
    • Provide context (the bigger picture)
    • Find the content/functions they were originally looking for
    • Navigate further (well thought-through navigation architecture + good links + meaningful footer links)
  • Create pages so that they can be found through:
    • Search Engine Optimization (metatags, headings, etc.)
    • Write in the language of your users, that’s how they will search

What are your Experiences?

18Mar0

Highlights of Week 11/2011

Posted by Michael Gaigg

Thanks to everybody that sent me link suggestions. Here the highlights for week 11/2011: